最新のSCMP問題集で試験を準備する

GCCC SCMP 試験概要:

GCCC SCMP 試験シラバストピック:

GCCC Strategic Communication Management Professional 認定 SCMP 試験問題：

1. Which global communication trends impact how a marketing communication team may function?

A) The use of media outlets and influencers to promote a brand
B) The irrelevance of local media tracking and analysis
C) The lack of convergence between internal and external stakeholders
D) The growth of streaming video and audio platforms

2. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication strategy
B) Business objective
C) Planning process
D) Communication tactics

3. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.
B) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.
C) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.
D) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.

4. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
B) Contact the reporter with the correct information and request a correction be published, if possible.
C) There is nothing that can be done; the article has already been published.
D) The reporter made an error, so the director should demand a correction be published.

5. An effective crisis response strategy begins with:

A) an acknowledgement of the impact of the crisis.
B) an explanation to news media outlets.
C) communication to the organization's employees.
D) communication to the organization's public.

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