最新のNPDP問題集で試験を準備する

PDMA NPDP 試験概要:

PDMA NPDP 試験シラバストピック:

PDMA Product Development Professional (NPDP) Certification 認定 NPDP 試験問題：

1. Secondary research should be conducted __________.

A) When ethnographic research cannot be conducted
B) Mainly during the late stages of a project
C) Before primary research
D) After primary research

2. The purpose of the Testing & Validation Stage is to test and trial the product in the market, the lab and the production system.

A) True
B) False

3. A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?

A) In-house alpha testing followed by beta testing
B) Test marketing
C) Focus group
D) Factor analysis

4. Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study

A) II, III, IV
B) I, II, III, IV
C) I, II, III
D) I, III, IV

5. Who should be involved in the application of scoring new product opportunities:

A) only the marketing manager
B) only the new product manager
C) a cross-functional team
D) only the Chief Executive

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