Salesforce Certified Marketing Cloud Engagement Consultant 認定 MCE-Con-201 試験問題:

1. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
B) Send the prospects a monthly newsletter with product demos or free trial offers.
C) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
D) Create an engagement program to send educational content and notify sales if they engage.

2. LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A) Instruct the user in the European BU to take a screenshot and email it to them to review.
B) Log out of the North American BU and log into the European BU to review the program.
C) Use the BU switcher in the North America BU to switch to Europe.
D) Create a custom user role in the European BU with access to the folder the program is in.

3. The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A) Form Report: Submissions
B) Lifecycle Report: New Prospects Created
C) Form Report: Impressions
D) Form Report: Conversions

4. LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A) Completion action
B) Automation rule
C) Page action
D) Custom redirect

5. LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A) Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
B) Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
C) Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
D) Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

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